This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
In February 2022, Statista conducted a survey, in which 46% of the respondents claimed they spend between five to six hours a day on their phones for personal use. In addition 22% stated they spend more than 3 hours a day on their phone. From the end of 2020 to the beginning of 2021, mobile users in the U.S. around 40 minutes a day on social media apps, with Facebook and Instagram holding the largest audience.
E-commerce has grown immensely in the last few years, becoming an important part of the global retail world. In 2021, 70% of all retail website visits were from smartphone users and in 2020, e-retail sales grew by over 4.2 trillion in U.S. dollars, reports Statista.
Marketers know that you need to take your message to where your customers are, and it is very clear: your potential customers are on their phones.